Beware
of Brain Rot:
The
Threat of Excessive Consumption of Low-Quality Online Content
Data
from Data.ai show that the average Indonesian spends 5.7 hours per day using digital
devices, making Indonesia the country with the highest daily digital device
usage in the world in 2024, according to the State of Mobile report.
According
to Laurie Ann Manwell, a Canadian psychologist who studies addiction and mental
health, spending too much time staring at screens can negatively affect
attention, concentration, learning, memory, emotional regulation, and social
functioning.
With
such high levels of gadget use, public consumption of online content has also
increased significantly. Unfortunately, this growing intensity is not always
accompanied by high-quality content consumption. Instead, short, shallow, and
sensational content increasingly dominates digital platforms, creating new
challenges for mental health and human thinking capacity.
Amid
this reality, the term Brain Rot has received considerable attention. In
fact, it was named the most popular word by Oxford University Press
after a public vote involving 37,000 participants. The term was originally used
by Henry David Thoreau in his 1854 book Walden to criticize a society that
avoided deep thinking and preferred superficial matters. Thoreau viewed this
phenomenon as a sign of declining mental and intellectual capacity. Today, the
term has evolved in meaning in the digital era.
In
the modern context, Brain Rot refers to a state of mental decline caused
by excessive consumption of low-quality or trivial online content. This
phenomenon is commonly found on platforms such as TikTok, which are highly
popular among Generation Z and Generation Alpha. Shallow short-form videos,
excessive visual stimulation, misleading headlines, invalid information,
shocking content, and harmful trends that are easy to imitate all contribute to
this condition. As a result, the brain becomes accustomed to instant
stimulation and gradually loses the ability to think critically and deeply.
The
Dangers and Symptoms of Brain Rot
The
phenomenon of Brain Rot in the digital era not only affects mental health but
also has the potential to damage overall brain function. Brain Rot can trigger
cognitive and emotional dysfunction, ultimately affecting productivity and
quality of life. Some of the dangers include:
•
Cognitive Decline
Excessive
exposure to instant content reduces the brain’s ability to process complex
information. This weakens analytical thinking, problem-solving skills, and
creativity.
•
Emotional Regulation Disorders
Overstimulation
from visual and auditory content can disrupt emotional regulation. Users may
become more prone to anxiety, depression, or even aggression. Repeated exposure
to adrenaline-triggering content makes it difficult for the brain to return to
a calm state.
•
Dependence on Instant Dopamine
Low-quality
content is often designed to trigger short-term dopamine release, creating
addictive effects. This reduces motivation to seek more meaningful sources of
satisfaction, such as learning or real-life social interaction.
•
Effects on Child and Adolescent Development
Developing
brains are highly vulnerable to the negative impacts of Brain Rot. Children and
teenagers who are excessively exposed to instant content may experience
impaired social development, difficulties forming self-identity, and reduced
learning ability.
Symptoms
of Brain Rot
The
following symptoms should be recognized early so they can be addressed
promptly:
- Difficulty concentrating:
trouble focusing on tasks that require deep attention, often accompanied
by ineffective multitasking habits.
- Mental disorientation:
difficulty understanding situational or environmental context, leading to
frequent confusion.
- Memory problems: decreased
ability to retain short-term information, especially recent events.
- Decline in self-care: neglect
of basic routines such as eating regularly, maintaining personal hygiene,
or getting enough sleep.
- Emotional instability:
becoming easily irritated, anxious without clear reasons, or losing
motivation for activities once enjoyed.
- Difficulty socializing:
reduced face-to-face interaction, feeling awkward in social settings, and
an increased risk of social isolation.
- Weakened decision-making
ability: difficulty considering options rationally and a tendency to make
impulsive decisions without careful thought.
How
Can We Prevent It?
To
prevent Brain Rot, it is important to take appropriate measures. Limit daily
screen time according to recommendations: no more than two hours for children
and a maximum of four hours for adults outside work-related activities. This
can help reduce eye strain and mental fatigue.
Next,
choose content wisely by avoiding applications or content that trigger stress
or addiction, and instead focus on educational, inspirational, or
self-development content. Regular digital detoxification is also essential.
Reduce digital device usage periodically to allow time for self-reflection or
activities that do not involve digital interaction.
Create
a healthy digital environment by adjusting notifications so they are less
disruptive, curating social media feeds to display only content that supports
well-being, and using app time-limit features. Committing to screen-free
periods, such as before bedtime or during meals, can help establish healthier
habits.
In
addition, fill your time with more meaningful activities. Shift attention away
from digital devices by engaging in meditation, exercise, reading books, or
learning new skills such as playing a musical instrument or studying a foreign
language. Spending time with family, playing with pets, or enjoying nature can
also effectively maintain emotional balance.
By
implementing these measures, we can create a healthier and more balanced
digital lifestyle. In addition to protecting mental and physical health, these
efforts can improve focus, productivity, and overall quality of life amid the
ever-growing flow of information.
Source:
Elsi
Yuliyanti. Beware of Brain Rot: The Threat of Excessive Consumption of
Low-Quality Online Content. DKIS Cirebon, January 6, 2025.
#BrainRot
#DigitalOverload
#MentalHealth
#OnlineContent
#DigitalGeneration
#LowQualityOnlineContent

